Trade shows & events

Samsung introduces The Wall Professional at ISE 2018

Wed, 14 Feb 2018 08:58


Samsung Electronics delivered on their promise to take LED engagement to new heights at ISE 2018 with the introduction of ‘The Wall Professional’ – a modular, large-format indoor MicroLED display that can extend to hundreds of inches in size while delivering outstanding brightness, contrast and viewing angles. The Wall Professional served as the centrepiece Samsung's booth experience. In addition, Samsung introduced a host of cutting-edge technologies including 3D Cinema LED that empowers cinemas to deliver fresh, compelling and memorable movie contents to vital movie-goers.

Speaking ahead of the show, Seog-gi Kim, executive vice president of Visual Display Business at Samsung Electronics stated: “By upgrading to powerful LED displays that blend into all professional environments without space or size restrictions, businesses can deliver a next-level content experience that captivates audiences and ultimately translates to significant growth. The Wall Professional is just one component of our broad ISE 2018 lineup that offers futuristic solutions to emerging operational challenges, and we look forward to sharing our vision for what’s next with our customers, partners and peers at this one-of-a-kind pro AV and electronics forum.”

A business-ready variation of one of CES 2018’s most talked-about consumer displays, The Wall Professional’s modular design allows for customised configurations beyond or below its 146-inch size standard. Users can add or remove unlimited LED screens to and from The Wall Professional without impacting performance or presentation quality. The display’s self-emitting MicroLED pixel modules produce brilliant imagery free of colour filters or backlighting and envelop viewers through elevated peak brightness (up to 1,600nit) and a near infinite contrast ratio.

ISE 2018 attendees were the first to see the next evolution of Samsung’s pioneering cinema display technology with the debut of the world’s first 3D Cinema LED screen. This enhanced display maintains consistent brightness to deliver subtitle text, images and even minor visual details with unprecedented accuracy, even while viewers wear 3D glasses. Unlike standard 3D cinemas with more limited visual reach, the Samsung 3D Cinema LED screen delivers these quality-enhancing benefits throughout the entire theatre, ensuring that all movie-goers enjoy the same immersive viewing experience.

Samsung’s fine pixel-pitch IF-D Series LED Signage provided visitors with the opportunity to explore new opportunities to deliver content within customisable, easy-to-manage formats. The IF-D Series displays align Samsung’s market-best video processing tools with HDR picture refinement to produce visuals that shine even against white or dark backgrounds. This combination elevates peak brightness levels (2,400nit) and initiates scene-by-scene gradation and optimisation through Scene Adaptive HDR technology.

For additional eye-catching impact, businesses can configure the IF-D Series LED displays in a range of traditional and unconventional formats. The IF-D Series’ design flexibility includes curved compositions, with concave and convex implementations.