Setting the stage at Absa Experience @The Zone, Rosebank
Mon, 22 Jan 2018 10:14
For many years, industry analysts and banking experts have been confidently
predicting that bank branches as we know it are doomed and that bricks-and-mortar
bank buildings may soon no longer be needed in a push-button society.
However Retail banking globally has shown that maintaining a physical presence is
key to any Retail banks strategy. Even online only offers like Amazon, Warby Parker
and Birchbox are moving aggressively into physical channels.
Thus, although it was predicted that bank branches would quickly become obsolete in
an on-screen, digitised society, the reality is that many full‐service branches are not
closing but rather evolving to meet changing customer needs.
Based at The Zone in Rosebank, Absa Experience was designed to move beyond the
look and feel of a traditional bank branch.
It is a space where customers and communities can interact, and where the bank can
showcase and test new ideas and concepts, enabling the next generation of Absa
customers through events and curated experiences. It is a space where we spark
conversation to create a better future, together and we will regularly evolve with new
partnerships, thought-provoking themed events, showcases and exhibitions, said
Marius de la Rey, Chief Executive: Customer Channels, Distribution and Coverage.
Automated Hoists by DWR Distribution
Part of the attraction in the space is an automated stage. For this project, Absa
commissioned the services of Profica, a professional construction and property
solutions company, who in turn sub-contracted Alclad as the main contractor and DWR
Distribution for the design, manufacture and installation on the automated hoists.
A clever concept sees the automated stage, when not in use, being raised to the fixed
ceiling. With careful attention to design, the stage blends in with the aesthetics of the
Due to the positioning of furniture and worktops below the stage, it was not possible
to add support legs to the stage. As a result, the stage was designed to be lowered to
1.2 meters above floor level and has two staircases which unfold to the ground,
allowing people access to the stage.
During operation, the weight of the stage and persons on the stage is carried by a
hoist via steel wire ropes. In lieu of this, the folding staircases serve two purposes: To
allow access to the stage and also to stabilise the stage from any lateral movement
during use. Each staircase is hinged in the center as well at the attachment point on
the stage, allowing them to be manually folded and stowed on top of the stage when
it is hoisted back into the ceiling void.
The hoist installed at Absa Experience was designed by Rob Young of the DWR
manufacturing department. The design was based on a 4-line pile wind hoist with 4
x 8mm diameter steel wire ropes, re-directed from the hoist through a pulley
arrangement in the roof area so that one steel wire rope came down in each corner of
the stage, explained Rob.
Arranging the fixing points of the stage to the steel wire ropes in this manner,
maximises the useable area of the stage platform, as well as keeping sight-lines clear
for the audience.
The hoist, motor and inverter were designed to specification and comprise of
1 x W 110 U 56 P100 B5 B3 Worm Gearbox, 1 x Universal gearcase
1 x Motor 100LA 4 230/400-50 IP54 CLF B5 FD 40 110 SD
1 x 2,2Kw Eurovoltage D.C. brake
1 x Inverter 400V Three phase inverter 2.2kw size 1 with EMI filter
8 x Diverter Pulleys
1 x Hoist & Pully supporting steel & brackets
The hoist system was designed for a safe working load of 1 000kg and the weight of
the stage and staircases weigh 500kg. A further allowance of 500kg was made for
people to stand on the stage.
Alclad supplied the stage and staircases as a unit to DWR, who in turn fitted eyebolts
in each of the corners to support the suspension of the stage.
Part of DWRs responsibility was to train up the relevant staff members on the safety
operations of the hoist and the operating system.
For more information on DWR, contact
Rob Young at the
DWR Distribution Manufacturing Department
Tel: 011 794 5023/082 652 6284