Chattanooga Convention Center leans into high tech NanoLumens curved display

Tue, 05 Dec 2017 11:51

The Chattanooga Convention Center recently added a big, bright bonus for event organisers and attendees with the installation of a huge 43” by 5” NanoLumens Nixel Series curved LED display at the centre’s north entrance. According to Mike Shuford, executive director of the Chattanooga Convention Center, every new infrastructure improvement can be a boon for venues hoping to draw organisations for conferences, trade shows and corporate events.

"The U.S. convention centre industry is highly competitive,” Shuford said, “with centres across the country constantly working to promote themselves as the best location and as having the best infrastructure for all types of events. With the installation of this unique, vibrant curved NanoLumens display, Chattanooga has stepped up to the plate to help organisations of all sizes hit it out of the park at their next conference or event.”

The installation marks the Chattanooga Convention Center’s first major foray into digital infrastructure, placing it among the nation’s most venerated convention centres regarding technological innovation. After Shuford encountered NanoLumens displays in action at other locations, he realised that a one-of-a-kind, eye-catching digital display greatly impacts the event manager and attendee experience by providing a digital canvas for a wide range of compelling and informative content. He then set out to make the convention centre an industry leader, keeping up with Chattanooga’s technological reputation centered on having the fastest broadband internet in the western hemisphere. In fact, the centre provides free Wi-Fi within its walls, a testament to its drive to provide visitors with the most streamlined tech experience.

“We determined that having a large display across the entire curved wall above the north entrance would be a stunning attraction for guests, and provide a great benefit to event hosts who want to present a forward-thinking aesthetic and show off content and information in an unforgettable way,” he added. “After researching the available technologies, it became clear that NanoLumens was the best, and perhaps only, display manufacturer that could create a truly seamless, brilliant display that would conform to the curve of the wall and not require additional support infrastructure. We also love the fact that it’s a U.S. company, building its products right over in Atlanta, has the industry’s best warranty and personalised customer service, and even trained our staff to install and maintain the display for optimum performance and reliability.”

The 5mm pixel pitch display is impossible to miss for convention centre visitors, residing above a main rotunda visible from all angles. Thanks to NanoLumens' custom display building process and lightweight design, it did not require new support infrastructure or construction, and was built specifically to fit the exact curve of the existing wall.

After being installed in mid-October, the convention centre has used the display to present enthralling GoPro adventure videos and other high-octane content, as a proof of the attention-grabbing nature of the technology. Soon, event organisers will be able to create their own content for the display so that they can share videos, information and digital visualisations with attendees.

According to Geoff Berkeley, NanoLumens regional sales manager, the company’s unrivalled customer service and down-to-the-pixel warranty played a large role in securing the project.

“Throughout this project, Chattanooga Convention Center staff were trained to install and maintain the equipment themselves, offering a completely in-house operation that ensures consistent performance and fast issue resolution,” Berkeley said. “I don’t know of any other company that invests time and money to send training staff, for free, to effectively hand off regular maintenance to the customer. We’re happy to do so, and since our warranty covers every individual pixel for six years, if an issue does arise they can’t solve, we can quickly and efficiently replace any required parts, so they don’t miss a beat.”

This project marks NanoLumens' first installation in Chattanooga, with Shuford positing that the convention centre will consider additional display installations in the coming years. Content for the extra-wide display is delivered via a BrightSign player which allows the operators to develop their own visualisations and even split the display into multiple ‘windows’ which could be very useful for presenting information and event news to visitors.

The display also fits well with the convention centre’s aim to be as environmentally friendly as possible, since NanoLumens LED technology uses a fraction of the electricity that LCD or competing display technologies use for the same size screen. Other green features of the convention center include providing reusable glasses, dishes and silverware, or exclusively bio-degradable disposable options, offering convenient recycling access, and being the first convention center in the nation to incorporate sophisticated “daylighting” technology that allows natural sunlight to filter in through 30-foot ceiling openings to complement the building’s artificial light.