Absa Group Limited lit up the Johannesburg skies with Africa’s first live Intel® drone light show, as it celebrated the renaming of the group, heralding a new era for the bank in its push to become a forward-looking African bank in a digital age.
“The spectacle has been set against the cosmopolitan backdrop of the Johannesburg skyline and highlights the new strategic direction of the bank which is to be a digitally led organisation using technology to bring to life its purpose and serve its customers,” says David Wingfield, head of group marketing at Absa Group.
Absa partnered with Intel® to host a live drone show, which also embodies Absa Group’s new purpose of “bringing your possibility to life”.
The drone show was animated by the same animator who flew over 1,200 Intel® Shooting Star™ drones above PyeongChang for the Opening Ceremony of the Olympic Winter Games, breaking a Guinness World Records title.
Absa also introduced a new brand design that will be rolled out in South Africa and completed in 2019, as well as rolled out to Absa Group’s banks that were previously Barclays-branded in Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, Tanzania, Uganda and Zambia by mid-2020.
“We are committed to building on the pedigree of the Absa brand as a strong and stable bank to continue working towards becoming a digitally led African bank equipped to meet its citizens’ needs and bring their possibility to life,” concludes Wingfield.